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2 in 3 people now use social media in 2025. That means 5.66 billion people. TikTok’s own data suggests that videos tagged with #fyp have now been viewed more than 100 trillion times.  Yes, that's with a T, trillion. Social media continues to grow as 21.5 million new users are created every   month . Social media is now shaped to be the new battleground of advertising.  Demographics:  Meta remains central to global social habits. Facebook leads in overall reach, with over hal