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Fully rolled out in late 2025, Meta’s AI advertising algorithm has completely changed how businesses need to market on social media.  In 2025, Meta started using an AI algorithm called Andromeda . The previous model of Advantage+ has not gone anywhere. It still has the same user interface, just the back end has changed. Think of Advantage+ like the dashboard in a car. Andromeda is now the V8 engine.  How has it changed:  Andromeda has changed the targeting algorithm for audie

Why guided content strategy and data can work hand in hand The battleground of advertising is now on social media. Businesses need to have a presence on Meta and to make their mark.  Brands that invest in social media marketing see a 60% increase in customer engagement (1) Social media posting creates up to 50% more brand recognition. (1) 87% of marketers report increased sales from social media video marketing (2)  Long gone are the days of posting the occasional photo to sh

2 in 3 people now use social media in 2025. That means 5.66 billion people. TikTok’s own data suggests that videos tagged with #fyp have now been viewed more than 100 trillion times.  Yes, that's with a T, trillion. Social media continues to grow as 21.5 million new users are created every   month . Social media is now shaped to be the new battleground of advertising.  Demographics:  Meta remains central to global social habits. Facebook leads in overall reach, with over hal

Social media has become an indispensable tool for businesses, and its importance continues to grow. As of 2024,  5.17 billion people...

Facebook’s Dominance : Facebook is the most-used platform by marketers (89%) and the largest social network globally, with 3.05 billion...