CASE STUDIES

Lead Generation 🇦🇺
Organic & Paid Meta Campaign

In March 2025 alone, our Meta campaigns generated over $240,000 in work for Stone Shine.

We’ve been managing their campaign since November, and due to the volume of leads, ads had to be paused twice as the business couldn’t keep up with demand.

With just $721 in ad spend for the month, targeting Sydney only, the campaign delivered an impressive ROAS of 335.

Stone Shine Australia is the second business launched by a client who first partnered with us on his original venture. This level of trust reflects the results we consistently deliver.

The Solution

We began by building a strong brand identity that would instantly build trust with new audiences. From visuals to messaging, everything was crafted to position the business as professional, reliable, and experienced.

Our social media strategy focused on educating potential customers about the benefits of stone restoration and highlighting the value of their service in a clear, accessible way.

A key part of our success came from a well-executed remarketing strategy, which helped us stay in front of engaged users and convert them into high-quality, highly interested leads.

By continuously optimising the campaign performance, we maintained a strong lead flow and delivered results that scaled with the business.

The Problem

A newly launched stone restoration company in Sydney came to us with no brand presence and no digital strategy in place. As a completely new name in the market, their main challenge was building trust with potential customers who had never heard of them.

They needed clear direction on their branding, identity, and how to show up online in a way that felt credible and professional. Alongside this, the service itself required education, most people don’t fully understand the value or benefits of professional stone restoration.

On top of that, the company wanted to generate warm leads specifically in the areas they service, without wasting budget on broad or irrelevant outreach.

Lead Generation 🇮🇪🇬🇧
Organic & Paid Meta Campaign

In the first three months of The Dog Wash’s campaign, we successfully and cost-effectively expanded into the UK market. We generated 761 leads at just €2.32 each, delivered over 1.1 million impressions, and built a remarketing database of 414,000 engaged users.

This highly engaged audience not only supported sales but can now be leveraged as proof of demand when speaking with potential buyers. Precise targeting and consistent optimisation kept our CPM low at €2.65 and CTR high at 4.04%.

Our campaigns have directly contributed to business growth, reflected in the expansion of the sales team from one to ten people in just a few months. With strong sales already underway and market demand proven, this is just the beginning.

The Solution

Our strategy focused on reaching the right people, those actively in the market and financially positioned to purchase a Dog Wash unit. By leveraging audience targeting and segmentation, we were able to filter out passive interest and connect directly with high-intent prospects.

Rather than focusing on how the service works for pet owners, we showcased the profitability and business opportunity of owning a Dog Wash unit. This shifted the messaging toward results-driven outcomes that resonated with potential buyers looking for smart, scalable investments.

By consistently refining campaign performance, we were able to scale results, expand into the UK market, and directly support the growth of the sales team.

Lead Generation 🇦🇺
Organic & Paid Meta Campaign

Resinstone Australia generated $94,000 in business from our Meta ads campaign, spending $1,800, resulting in a ROAS of 52.

In just their first month with us, we generated 46 high-quality leads at an impressive cost of just $16 per lead. This immediate success not only gave the brand visibility but also delivered tangible results, driving interest and growth right out of the gate.

Over the course of month 1, not only did we achieve a 5.27% click-through rate with 61,000 impressions and 1,100 clicks, but we also helped the brand build a database of 32,000 interested and engaged individuals. 48% of this database came directly from video views, showcasing the power of our creative strategy in capturing attention and driving meaningful engagement. This growing audience is now a valuable asset, primed for future marketing efforts.

The Solution

Starting from scratch, we launched ResinStone Australia's presence on social media by creating their accounts across key platforms and developed a cohesive brand strategy that reflected their unique product offerings and target audience.

Our team crafted an engaging content calendar, focusing on visually striking posts, educational content, and customer testimonials to showcase the benefits of ResinStone's innovative materials. In addition to organic strategies, we ran targeted paid Meta ads, designed to drive both awareness and conversions, ensuring we reached potential customers in specific demographics and locations. This combination of organic content and paid advertising steadily built a loyal and engaged following, driving significant increases in website traffic and inquiries, while enabling us to continuously refine our approach based on performance metrics.

The Problem

When this brand-new company approached us, they had no social media presence and hadn’t yet made their mark in the real world. Their challenge? Launching into a competitive market with zero online visibility.

They entrusted Out of Orange to bring their brand to life, tasking us with the responsibility of introducing them to the world. From building their social media presence from the ground up to crafting a brand identity that would deeply resonate with their target audience, we aimed to not only make an impact but to generate warm leads from individuals genuinely interested in their services.

Website Traffic 🇬🇧
Paid Meta Campaign

Our optimised Meta campaigns delivered remarkable performance improvements.

For the London event, we achieved a CTR of 2.6% at £0.21 per link click, but the Manchester campaign saw even greater success, with a CTR of 7.5% and a reduced cost of £0.13 per link click as a result of consistent optimisation and in-depth, multi-platform analysis.

Our campaigns generated 500,000 impressions and reached 290,000 individual accounts. Additionally, we built a database of over 100,000 interested individuals, driving both brand awareness and future event potential.

Brand Awareness 🇮🇪
Organic & Paid Meta Campaign

Hair Matters' Meta campaigns achieved remarkable success, generating 900,000 impressions and adding 375,000 interested individuals to our remarketing database through engaging video views.

The cost per ThruPlay was impressively low at just €0.01, highlighting the effectiveness of our video content in capturing audience attention. Additionally, there was a notable uplift in salon inquiries, with new clients mentioning that the salon appeared warm and friendly on Instagram, influencing their decision to book.

The Solution

Our targeted Meta campaigns leveraged engaging video content to not only increase brand awareness but also cultivate a substantial remarketing database. By focusing on captivating storytelling and precise audience targeting, we successfully captured the interest of potential customers while maintaining a cost-efficient approach.

This strategy enhanced brand visibility, fostered a welcoming image for the salon, and positioned Hair Matters for sustained growth and engagement in the competitive beauty market.