Why Social Media Marketing is Crucial for Business Growth

Social media has become an indispensable tool for businesses, and its importance continues to grow. As of 2024, 5.17 billion people worldwide use social media, and Ireland boasts an impressive 4.3 million users, making platforms like Facebook, Instagram, and TikTok vital for businesses to reach their audience.

Here's a breakdown of major platforms:

• Facebook: 3.05 billion users globally.

• Instagram: 1.4 billion users.

• LinkedIn: 930 million professionals.

• TikTok: 1.1 billion active users.

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Interestingly, many consumers now check brands on social media before searching on Google. With 54% of users using social platforms to research products, it's crucial to maintain an active, engaging presence across the right networks. Brands that invest in social media marketing see a 60% increase in customer engagement and up to 50% more brand recognition.

In Ireland, platforms like Facebook and Instagram remain highly popular, especially for e-commerce, hospitality, and local businesses. Social media's role is no longer limited to just content creation—it plays a key role in establishing trust, driving sales, and improving customer relations.

With ad spend forecasted to reach $219.8 billion globally by 2028, leveraging social media marketing not only improves Return on Ad Spend (ROAS) but also ensures businesses stay relevant in an increasingly digital world. In a market where customers are highly active on social platforms, companies that don’t adapt risk falling behind.

Social media marketing is no longer optional—it's a critical aspect of driving sustainable growth in today's business environment.

Sources | Statistica & Sprout Social